Proximity screens & archetypes

Sevgili Arkadaşlar,
Proximity projesinde yer alan hayatımızdaki screenler ve eşleştirildikleri arketipler şöyle bir listeden alındı. Acaba Türkiye'de de aynı eşleştirme çıkacak mı, yoksa buradaki izleyiciler ekranlara farklı arketipler atayacaklar mı ben de merak ediyorum.

The Thirteen Brand Archetypes & Attributes
1. Innocent: Wholesome, pure, natural, safe, clean, happy
2. Explorer: self-directed, innovative, individualized, adventurous, exciting
3. Sage: Expert, teacher, smart, expert, quality oriented
4. Hero: winner, competitive, be the best, make a difference, provide heroic service
5. Outlaw: rebel, shocking, counter cultural, wild man/woman, like to challenge outdated rules
6. Magician: Love magical moments, spiritual, holistic, visionary, miracle workers
7. Regular Guy/Gal: Not pretentious, reliable, practical, sense of belonging, procedure-oriented
8. Lover: Intimacy, sensuality, sense of belonging, attractive, sexy, indulgence, sense of style
9. Jester: Fun, playful, impulsive, spontaneous, a little chaos is good for the soul
10. Caregiver: Altruistic, compassionate, empathetic, anticipate people’s needs, nurturing
11. Creator: Willing to experiment and take risks, innovator, turn dreams into reality
12. Ruler: Stable, take decisive action, efficient, in control, like being the biggest, best
13. The Disciplined Achiever: Disciplined, rigorous, consistent, fastidious, methodical

Arketiplerle ilgili biraz daha bilgi şu linklerde var:
http://www.temelaksoy.com/yazilar/marka/Icimizdeki-Kahramanlar.aspx
http://markakimlik.blogspot.com/
http://www.brand.com/documents/Archetypal-Brand-Proposal.pdf
http://www.semiosiscommunications.com/review-hero-and-outlaw/

Ayrıca BBDO Proximity Meet the screens konulu araştırma ile ilgili paper da burada:
http://www.brandchannel.com/search_result.asp?cx=000980657010496705841%3Avvjr5rsv4ws&cof=FORID%3A10&ie=UTF-8&q=Screens&sa=Search

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